Karen Hayes is the principal of Mount Marketing, a minority, woman-owned business located in Prince George’s County and registered in the State of Maryland since 2007. She is an award-winning global marketing strategist with over 30 years of professional experience. She has worked on multiple regional, national, and global consumer campaigns, reaching millions in multiple languages on multiple continents. Her campaigns have been nationally recognized with prestigious consumer advertising awards such as the Gold Effy and Outstanding Communicator Awards.

She specializes in assisting large and medium-sized organizations in reaching multicultural consumers and business professionals by producing consumer research, strategies, and culture-centric campaigns that target those audiences. With an engineering background that provides a unique perspective, she designs marketing strategies and campaigns that are shaped by qualitative research to develop culture-centric messages that resonate and penetrate. She has proven results driving multicultural customers to action in several languages, community outreach partnership management with the NBA and WNBA, data analytics expertise with an engineering foundation, and focus group moderation training from the nationallyy acclaimed RIVA Institute.

Professional Highlights

► Award-winning marketing strategist with 25+ years of experience

► Marketing advisor and strategy consultant to c-suite executives

► Expert at launching global public awareness campaigns in multiple languages

► National marketing webinar presenter for affiliates, partners, and consumers

► Executive producer and producer of video content distributed nationwide

► Savvy people and project leader trained to direct multi-functional teams